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What a SEO Expert Must Know
It's not difficult to become a SEO professional. However, it isn't easy, either. There are certain technologies that a SEO professional must no so as to become the most sought- after expert in the industry.
Here they are.
As a SEO professional, knowledge of HTML is a must. You have to see and comprehend how the leading search engines read the source code of a web page. If you're capable of producing good looking websites in Notepad and also capable of typing HTML codes sans looking at your keyboard, then you are good enough.
You do not have to be an expert in CSS but you must now some basis functions of the software. Common tasks that you may have to perform include transforming of a JSS menu to a CSS one. Styling of the heading tags is almost a routine job.
Website designing and development
You must be able to develop good-looking websites from scratch sans any help. A basic knowledge is required. However, you can outsource your design tasks to a website professional and use content management services for your site. Honestly speaking, many Pakar SEO experts get stuck at graphics. That's one of the most important reasons why many SEO professionals have no images on their websites.
Working of search engines
You have to know how a search engine ranks pages. While that may sound simple, you nevertheless need to study, observe and test your work on a popular engine. This calls for a good knowledge of the basic functions of a search engine. It's a big plus if you are aware of the differences between major engines in the algorithms they follow.
You must know how to identify the best keywords via looking at the competitiveness, popularity and relevance of the keyword. Jasa SEO This also involves working with KEI.
Trust with Google
Google is the most popular of all the search engines. Hence, a basic understanding of how it operates is required. It's also important to know how the search engine uses its filters for ranking web pages. Knowledge of other popular search engines is also an added advantage.
Understanding on-page factors
Whether your review or develop a website from scratch, you must be armed with a check-list for ticking off all on-page factors. You must also know about CMS that are best for using for various purposes.
But above everything else, an SEO professional must be a good writer.